About ArtInnovate

Coming from a family of jewelers, I’ve always held a deep respect for artisans and their creations. Growing up, I witnessed firsthand the dedication that goes into each piece of handcrafted work, yet I also saw how these efforts often go unrecognized and undercompensated. India is home to over 200 million artisans, with the craft sector standing as the second-largest source of rural employment. Despite their incredible skill and cultural value, many artisans struggle to reach larger markets and are left selling their work locally, where it’s often undervalued or overlooked. This lack of visibility and fair pricing not only impacts their livelihoods but threatens the survival of traditional art forms that have been passed down through generations.

To tackle these issues, I co-founded ArtInnovate, a mission dedicated to providing India’s artisans with a global platform where their art can be seen and appreciated by wider audiences. Our aim is to uplift artisans by using technology to bridge the gap between their craft and global appreciation. Through machine learning and web-scraping tools, we empower artisans to secure optimal market rates, ensuring their artistry is fully valued and they achieve sustainable, fair incomes. ArtInnovate is more than a marketplace; it’s a movement to celebrate and support India’s rich heritage through the empowerment of its artisans.